Paris subway

Netflix planned an innovative advertising campaign to promote the release of Glow, a new TV series. The Parisian subway stations Opera and Levallois hosted a very original advertising installation featuring RGB LED strips and aluminium profiles with opal cover.

This photo shows big 4x4m advertising posters installed in the subway stations and created by using 120 led/m 24V RGB LED strips F52-RGB-120112 powered by MW-HLG240H-24B. LED strips have been housed inside aluminium profiles PR-NEOB to create a 3D effect and portray a real wrestling ring. Fuchsia colour has been chosen as a symbol of the eighties.

These photos show a blow up of the videogame DESTINY 2. The videogame title has been created in 3D letters backlighted by using cut pieces left from RGB LED strips F52-RGB-120112 previously installed.